To get a more comprehensive and broader view of the information behavior on live streaming services and to start a new point for further research, this investigation focuses on the information behavior on YouNow. Possible violations of personality rights and especially of privacy were reported. When the social live streaming service YouNow became more popular during the last year, negative publicity about the “dangerous” behavior of teenagers appeared on the news. In contrast to other social media, social live streaming services are synchronous, which means that all user activities happen at the same time. Here, every user has the opportunity to produce and to broadcast his or her program in real time. In the last few years, a new type of social media has emerged: social live streaming services (SLSSs). While broadcasting, there is no anonymity (as in nearly all other 1. YouNow users like to watch streams, to chat while watching, and to reward performers by using emoticons. YouNow is a service with video streams mostly made by adolescents for adolescents. We conducted two quantitative investigations, namely an online survey with YouNow users (N = 123) and observations of live streams on YouNow (N = 434). What information behaviors do users of live streaming platforms exhibit? In our empirical study we analyzed information production behavior (i.e., broadcasting) as well as information reception behavior (watching streams and commenting on them). Studying SLSSs is a new and exciting research field in information science. In the last few years, a new type of synchronous social networking services (SNSs) has emerged-social live streaming services (SLSSs).
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